Premium Nike SB footwear and apparel bringing athletic innovation and technical performance to skateboarding's demanding terrain.
Since officially launching in 2002 after earlier failed attempts to enter skateboarding, Nike SB has transformed from outsider to industry leader through an authentic approach that combines athletic innovation with genuine respect for skate culture. Their breakthrough Dunk SB, with its Zoom Air cushioning and padded tongue, established the template for technical performance that continues through their current lineup – from the Janoski's minimalist boardfeel to the more supportive Ishod Wair pro model. Each shoe applies specific technologies to skateboarding's unique demands – from impact-absorbing midsoles that protect your feet when hitting Richmond's stair sets to reinforced ollie areas that withstand the specific abrasions that come from flicking downtown ledges. Their team roster features some of skating's most progressive talents, including Richmond connections through riders who've filmed at the Manchester DIY and Texas Beach spots over the years. Beyond footwear, their apparel line delivers the same performance-focused approach, with garments engineered for the specific movements and durability requirements of daily sessions. Nike SB's video projects, from the iconic "Nothing But the Truth" to the recent "Seen Him" featuring Ishod, showcase skating that values both technical progression and individual style – a balanced approach that resonates with Richmond's diverse scene. Whether you're seeking premium cupsoles designed for impact protection or vulcanized options that maximize board control, Nike SB delivers athletic performance translated specifically for skateboarding's demanding environments.
