Raw, unfiltered street skating distilled into board form—the no-bullshit offshoot of FA that celebrates skateboarding's grimier, more chaotic energy with zero apologies.
Hockey emerged from the shadows in 2014 as the twisted sister brand to Fucking Awesome, with Jason Dill and AVE unleashing what felt like skateboarding's response to hardcore punk—abrasive, uncompromising, and deliberately provocative. While FA maintained a certain calculated chaos, Hockey doubled down on the raw aggression and grit that mainstream skateboarding had politely sidestepped. Their team roster reads like a casting call for skateboarding's most unhinged talents—John Fitzgerald's fearless approach to gnarly terrain, Andrew Allen's full-throttle street assaults, and Ben Kadow's unique brand of controlled violence. The brand's aesthetic, often featuring warped VHS imagery, distorted faces, and provocative graphics that wouldn't look out of place in a basement punk show flyer, perfectly complements the skating it represents. Their videos, from the early Quartersnacks-premiered clips to full-length productions like "Hockey III," embrace a deliberately lo-fi, high-contrast visual style that rejects the cinematic polish saturating mainstream skate content. This calculated rejection of sanitized skateboarding extends to their board graphics, which fluctuate between darkly humorous illustrations, unsettling photographic manipulation, and imagery that walks the line of good taste with zero concern for retail accessibility. What separates Hockey from random shock-value brands is the undeniable substance backing the aesthetic—their team delivers some of contemporary skateboarding's most memorable footage while maintaining the unpredictable edge that makes their boards more than mere wall-hangers for collectors chasing the next hype drop.
