Whimsical Frog Skateboards decks and gear bringing playful graphics and East Coast DIY energy to serious skating.
Founded in New York City by Jesse Alba and Chris Milic, Frog Skateboards emerged as the antidote to skateboarding's sometimes self-serious posturing. Their childlike graphics and irreverent approach belie the serious skating their team delivers, creating a brand that balances technical prowess with a playful spirit that's refreshingly authentic. Frog's crew showcases a distinctly East Coast approach to spot selection and trick choice that resonates with Richmond's own creative DIY scene – finding potential in overlooked architecture and bringing a unique perspective to standard terrain. Their video output, from Instagram compilations to their self-produced full-lengths, features a raw, unfiltered aesthetic that prioritizes fun and creativity over cookie-cutter perfection. Frog's board construction delivers reliable pop and consistent quality despite their outsider image, with shapes and concaves that work seamlessly for both technical street skating and transition approaches. The brand's collaborations with artists and other companies maintain their distinctive visual language – hand-drawn characters, quirky text treatments, and an overall aesthetic that feels more like a zine than corporate design. Venue proudly stocks Frog as part of our commitment to independent brands pushing skateboarding's creative boundaries – ideal for Richmond skaters who approach the Manchester DIY spots or downtown ledges with the same creative perspective that rejects formulaic approaches in favor of individual expression and the pure enjoyment that drew us all to skating in the first place.
