Legendary Powell Peralta skateboards and gear from skateboarding's most influential and innovative brand since 1978.
Few names in skateboarding carry the historical weight and continued relevance of Powell Peralta. Founded by George Powell and Stacy Peralta in 1978, the brand revolutionized skateboarding through technical innovation and the formation of the iconic Bones Brigade team that launched Tony Hawk, Rodney Mullen, Steve Caballero, Lance Mountain, and countless other legends. Their Flight Deck construction represents skateboarding's most significant advancement in deck technology, delivering strength-to-weight ratios that maintain pop and performance while dramatically improving durability across Richmond's diverse terrain. Beyond decks, Powell's Bones wheels division created urethane formulas that set industry standards, from the technical precision of their STF formula perfect for downtown ledge spots to their smoother-rolling SPF series ideal for flowing through Texas Beach DIY transitions. The brand's artistic direction, originally defined by Vernon Courtlandt Johnson (VCJ), created skateboarding's most recognizable aesthetic through the iconic Skull & Sword, Ripper, and animal character graphics that connected skating's counterculture roots with distinctive visual identity. Today's Powell combines this heritage with continued innovation through riders like Andy Anderson, who bridges technical precision with transition flow that resonates with skaters navigating everything from Manchester's crusty DIY to Brown's Island's smoother concrete. Each Powell product undergoes meticulous quality control in their Santa Barbara facility, ensuring consistent performance backed by over four decades of manufacturing expertise. Whether you're seeking cutting-edge construction or timeless graphics, Powell Peralta delivers skateboarding's perfect balance of innovation and heritage.
