Jerry Hsu's retro-futuristic streetwear project blending skateboarding authenticity with forward-thinking design, delivering understated garments that celebrate nostalgic visions of tomorrow through a photographer's discerning eye.
Sci-Fi Fantasy emerged in 2017 when professional skateboarder and accomplished photographer Jerry Hsu stepped away from his long-standing sponsorship with Chocolate Skateboards to pursue a more personal creative vision. Unlike brands built solely around skateboarding's visual tropes, Hsu's creation draws inspiration from retrofuturism—that distinctive aesthetic from eras when society enthusiastically projected visions of tomorrow through optimistic technological lenses. The brand's name itself reflects Hsu's genuine appreciation for science fiction and what he describes as "naïve futuristic" imagery, creating a unique space in skateboarding's often reference-heavy landscape. Sci-Fi Fantasy's apparel designs embrace clean typography, unexpected color combinations, and graphic elements that reference computing aesthetics and technological imagery from decades past, all filtered through Hsu's photographer's eye for composition and visual impact. This approach aligns naturally with Hsu's previous creative output, including his acclaimed photo blog "Nazi Gold" which cataloged seemingly random yet compelling imagery—demonstrating his talent for finding meaning in the overlooked and ordinary. The brand's releases carefully balance skateable functionality with subtle design details that communicate membership in a more contemplative corner of skateboarding culture—garments that perform on a board while carrying distinctive visual language that resonates beyond core skate circles. What separates Sci-Fi Fantasy from countless graphic-driven startups is the authentic substance backing each design choice—Hsu's deep understanding of both skateboarding culture and photography's compositional principles, resulting in products that feel genuinely personal rather than algorithmically calculated to maximize engagement.
