Louie Barletta's fun-forward skate company bringing Enjoi DNA into a new era with a commitment to creativity, inclusivity, and breaking free from cookie-cutter skateboarding.
Jacuzzi Unlimited burst onto the scene in September 2023 when Enjoi veteran Louie Barletta decided skateboarding needed a fresh injection of the playful creativity that originally drew so many to wooden toys on wheels. Unlike brands chasing corporate expansion or technical progression at all costs, Jacuzzi embraces an "all are welcome" ethos that prioritizes skateboarding's communal joy over competitive achievement. The brand's roster reads like a deliberately curated family reunion—Caswell Berry and Nestor Judkins bringing their technical precision, Jackson Pilz delivering his unique transition approach, while riders like Andrea Benítez and Dru James represent skateboarding's expanding diversity. Their graphics and overall aesthetic reflect Barletta's irreverent sensibilities honed during his influential Enjoi years, though evolved to reflect skateboarding's current landscape where fun doesn't require sacrificing quality or artistic expression. The debut video offerings showcase skating that feels spontaneous and genuine rather than the over-calculated, trick-hunting approach dominating content feeds—proving that progression doesn't always require counting stairs or measuring gaps. Through limited-run board series and thoughtfully designed apparel that balances skate functionality with subtle design details, Jacuzzi provides a refreshing alternative to both corporate mega-brands and pretentious boutique labels. In an industry often divided between deadly-serious athletic achievement and ironic detachment, Barletta's creation occupies the perfect middle ground—serious about quality while never forgetting that skateboarding's fundamental appeal has always been the childlike joy of rolling away from something that seemed impossible moments before.
