Premium Emerica skate shoes delivering legendary durability and board feel from skateboarding's most authentic footwear brand.
Since 1996, Emerica has built its reputation on creating skate shoes that actually survive the specific abuses of skateboarding without sacrificing the crucial board feel that technical skating demands. Their legendary video "This Is Skateboarding" showcased Andrew Reynolds, Heath Kirchart, and Ed Templeton destroying spots with the same uncompromising approach that defines the brand's footwear design philosophy. Later projects like "Stay Gold" and "MADE" further cemented Emerica's status as skateboarding's most credible shoe company, with riders like Brandon Westgate and Collin Provost demonstrating what their footwear can withstand. Their current team, including Figgy, Jon Dickson, and Kevin "Spanky" Long, continues pushing the boundaries of technical street skating while providing crucial feedback on shoe development. Models like the Reynolds have achieved iconic status through multiple iterations, while technical innovations like the G6 outsole deliver that perfect balance of grip, durability, and cushioning needed for Richmond's diverse terrain. From the crusty DIY spots under the Manchester Bridge to the smoother surfaces at Brown's Island, Emerica's vulcanized options provide the direct board connection that precise flip tricks demand, while their cupsole models offer impact protection when attacking stair sets downtown. Each shoe is purpose-built for skating's unique demands, with reinforced ollie areas, recessed stitching, and materials selected specifically for their ability to withstand griptape abuse while breaking in rather than breaking down.
