Athletic shoe technology applied to skateboarding by people who actually understand both.
The 1010 represents New Balance's serious approach to skateboard footwear, incorporating running shoe innovation that actually translates to skating's demands rather than just borrowing technology for marketing purposes. Their approach emphasizes technical performance over trend-following, utilizing decades of athletic development to address skateboarding's specific biomechanical requirements. Construction features premium suede that resists grip tape while maintaining the refined aesthetic that defines New Balance design philosophy. Cushioning technology adapts their running expertise to skateboarding's different impact patterns, providing protection during larger drops without compromising board feel for technical skating. The team includes respected skaters like Tiago Lemos and Jamie Foy who demand performance over hype, providing feedback that influences development toward genuine improvements. Manufacturing maintains New Balance's quality reputation with precise stitching, reliable hardware, and materials that justify the premium price through actual performance advantages. The silhouette reflects contemporary aesthetics while incorporating subtle design cues referencing their athletic heritage. The 1010 appeals to skaters wanting to experience how athletic innovation translates to skateboarding performance, representing New Balance Numeric's commitment to functional advantages rather than capitalizing on skateboarding's cultural appeal.
