Legendary Santa Cruz Skateboards delivering iconic graphics, premium construction, and authentic skateboarding heritage since 1973.
Founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman, Santa Cruz stands as skateboarding's most enduring and influential brand, operating continuously through every era of the sport's evolution. As the cornerstone of NHS alongside Independent Trucks and OJ Wheels, their Santa Cruz facility produces boards with the same commitment to quality that established their reputation during skateboarding's formative decades. The iconic screaming hand logo transcends skateboarding to become one of counterculture's most recognizable symbols, while their graphics program consistently delivers both timeless classics and contemporary art from respected illustrators like Jim Phillips and his son Jimbo. Their team roster reads like skateboarding's hall of fame – from legends like Jason Jessee and Jeff Kendall to contemporary standouts like Maurio McCoy and Erick Winkowski – riders who approach spots with the technical precision and creative vision that defines authentic skateboarding. Santa Cruz's board construction incorporates decades of refinement, with consistent pressing techniques that deliver reliable pop whether you're working technical ledges or flowing through transition terrain. Their extensive shape selection accommodates different riding preferences, from traditional popsicle sticks perfect for flip tricks at street spots to wider transition boards ideal for bowl skating. Beyond mere products, Santa Cruz represents skateboarding's authentic progression – a brand that witnessed and influenced every significant development from sidewalk surfing through today's technical evolution. When your setup connects you to skateboarding's rich history while delivering contemporary performance across diverse terrain, Santa Cruz provides that perfect balance of heritage authenticity and modern function from skateboarding's most trusted source.
