Iconic Real Skateboards combining premium construction, artistic integrity, and uncompromising skateboarding ethos since 1991.
Founded by skateboarding visionaries Jim Thiebaud and Tommy Guerrero in 1991, Real quickly established itself as the standard for quality, consistency, and authentic skateboarding values. Operating under the Deluxe Distribution umbrella alongside Thunder, Spitfire, and Krooked, their manufacturing approach in the infamous Dlx woodshop delivers the reliable pop and consistent construction that serious skaters demand across Richmond's diverse terrain. Their team roster features some of skateboarding's most respected talents – from legends like Ishod Wair and Dennis Busenitz to newer standouts like Zion Wright and Mason Silva – riders who approach spots with the technical precision and creative vision that resonates with RVA's varied architecture. Real's artistic direction, overseen by art director Andy Jenkins for many years, balances clean aesthetics with impactful messaging and societal commentary that extends beyond mere logo placement. Their Actions Realized initiative demonstrates skateboarding's power as a force for positive change, creating projects that build skateparks in underserved communities and addressing issues from racism to environmental concerns. Real's board construction incorporates their R1 construction technology that enhances pop while improving durability from the DIY spots at Texas Beach to the unforgiving concrete at the Manchester Bridge. Beyond mere products, Real represents skateboarding's highest ideals – integrity, progression, artistic expression, and community responsibility – creating boards that connect riders to these values while delivering the premium performance necessary for everything from downtown's technical ledges to Brown's Island's smoother plazas.
